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Calcimator

Cross-Merchandising Calculator

Calculate attach rates, incremental revenue, and ROI from cross-merchandising displays.

Inputs

$
$

Results

Attach Rate

30%

Incremental Profit (45% margin)

$876.83

≈ 7 pairs of sneakers

Attached Item Revenue$1,948.50
Display ROI338.4%
How to Use This Calculator
  1. Enter primary item sales and attached (cross-merchandised) item sales for the same period.
  2. Set the primary and attached item unit counts and the attached item price ($).
  3. Enter the cost of the cross-merchandised display or placement program.
  4. Review attach rate (%), incremental attached revenue, incremental profit, and ROI.
  5. Use ROI to compare cross-merchandising opportunities and prioritize high-return placements.

How the result changes with Primary Item Sales (units)

Primary Item Sales (units)Attach RateIncremental Profit (45% margin)
10,0011.5%$876.83
35,0010.4%$876.83
65,0000.2%$876.83
90,0000.2%$876.83

What each input means

Primary Item Sales (units)
Number of primary items sold in the measurement period
Attached Item Sales (units)
Number of cross-merchandised items sold alongside the primary product
Attached Item Price
Retail price of the cross-merchandised item
Display/Setup Cost
Cost to set up and maintain the cross-merchandising display

How this is calculated

Worked example, using the default values

  1. Identify Input Parameters
    4 parameters
    Primary Item Sales (units) = 500, Attached Item Sales (units) = 150, Attached Item Price = 12.99, Display/Setup Cost = 200 = 4 input(s) provided
  2. Calculate Attach Rate
    Attach Rate
    30 = 30%
  3. Calculate Incremental Profit
    Incremental Profit
    876.83 = $876.83
  4. Calculate Attached Item Revenue
    Attached Item Revenue
    1948.5 = $1,948.5

Engine last updated . Checked against 3 independently-derived tests — how we verify calculators.

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