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Calcimator

Subscription Box Calculator

Calculate per-box cost, pricing, margins, and subscriber LTV.

Inputs

$
$
$
$
$
%

Results

Profit Per Box

$12.99

≈ 3 cups of coffee

Cost Per Box$22.00
Margin32.5%
Monthly Revenue$19,995.00
Monthly Profit$6,495.00
Subscriber LTV$499.88
LTV Profit$162.38
Monthly Churn (subscribers)40
Total Monthly Cost$13,500.00
Net Growth Needed40
How to Use This Calculator
  1. Enter per-box costs for Product, Packaging, and Shipping.
  2. Add Marketing Cost per Subscriber and the current number of Subscribers.
  3. Set Monthly Subscription Price and Monthly Churn Rate (%).
  4. Review Gross Margin per Box, Monthly Revenue, and Monthly Churn Loss.
  5. Use Churn Rate to model subscriber count 6-12 months out and set retention targets.

How the result changes with Monthly Subscription Price

Monthly Subscription PriceProfit Per Box
$1,000.00$973.00
$3,500.00$3,473.00
$6,500.00$6,473.00
$9,000.00$8,973.00

What each input means

Product Cost Per Box
Cost of products included in each box.
Packaging Cost
Cost of box, inserts, and packaging materials.
Shipping Cost
Average shipping cost per box.
Marketing Cost Per Subscriber
Monthly marketing cost allocated per subscriber.
Current Subscribers
Current number of active subscribers.
Monthly Subscription Price
Price charged per month per subscriber.
Monthly Churn Rate
Percentage of subscribers who cancel each month.

How this is calculated

Worked example, using the default values

  1. Identify Input Parameters
    4 parameters
    Product Cost Per Box = 12, Packaging Cost = 3, Shipping Cost = 7, Marketing Cost Per Subscriber = 5 = 7 input(s) provided
  2. Calculate Profit Per Box
    Profit Per Box
    12.99 = $12.99
  3. Calculate Cost Per Box
    Cost Per Box
    22 = $22
  4. Calculate Margin
    Margin
    32.5 = 32.5

Engine last updated . Checked against 2 independently-derived tests — how we verify calculators.

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