Game Monetization Calculator

Calculate ARPU, conversion rates, and LTV for free-to-play games.

Monthly Active Users

Payer Conversion Rate

Avg Spend / Payer

Day-30 Retention

Tab to move between fields

Monthly Revenue

$45,000

Annual Revenue$540,000

ARPU$0.45

Player LTV$0.59

Paying Users3,000

Arppu15

How to Use This Calculator

Enter Monthly Active Users and the Payer Conversion Rate percentage.
Enter Average Spend Per Paying Player per month.
Enter Day-30 Retention percentage to estimate player lifetime value.
Review Monthly Revenue, ARPU (average revenue per user), and Player LTV.
Use Annual Revenue and Paying Users count to plan live service content and marketing budgets.

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