Shelf Impact Score Calculator

Composite visual impact score for retail shelf presence.

Facing Width (in)

Facing Height (in)

Color Contrast (1-10)

Typography Scale (1-10)

Brand Block Coverage (%)

Shelf Facings

Tab to move between fields

Shelf Impact Score (0-10)

7.7

Size Score (0-10)10

Brand Block Score (0-10)10

Facing Area (sq in)32

Billboard Effect (sq in)64

Visibility Distance (ft)7.5

How to Use This Calculator

Rate package visual elements: color contrast, typography legibility, logo prominence, and imagery quality.
Rate structural factors: unique shape, shelf orientation, and facing size.
Read composite shelf impact score (/100) and subcomponent ratings.
Compare your package score against competitive benchmarks using the same rubric.
Use lowest-scoring elements to prioritize packaging redesign investment.

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