Equipment Rental Pricing Calculator

Calculate daily, weekly, and monthly rental rates using industry-standard pricing ratios based on equipment value and utilization targets.

Equipment Value ($)

Monthly Rate Factor (%)

Utilization Target (%)

Maintenance Reserve (%)

Tab to move between fields

Daily Rate

$150.00

Annual Net Revenue

$10,530.00

Weekly Rate$450.00

Monthly Rate$1,500.00

Annual Gross Revenue$11,700.00

Annual Maintenance Cost$1,170.00

Annual ROI21.06%

Payback Period (months)57

How to Use This Calculator

Enter the equipment purchase value ($) (replacement cost).
Set the monthly rate factor (%) -- typically 3-5% of value for common equipment.
Enter target utilization (%) and maintenance reserve (%) to build realistic rate floors.
Review calculated daily, weekly, and monthly rates and estimated annual gross revenue.
Adjust the rate factor up or down to match local market rates while covering your costs.

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