Loyalty Program ROI Calculator

Calculate the return on investment of your retail loyalty program by comparing member vs non-member purchase behavior.

Active Members

Member Transactions/Month

Non-Member Transactions/Month

Average Basket Size

Monthly Program Cost

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Annual Incremental Revenue

$4,050,000

Program ROI

11,150%

Annual Program Cost$36,000

LTV Lift (Frequency)60%

How to Use This Calculator

Enter average member revenue and equivalent non-member revenue for the same period.
Set total program cost ($) (points liability, administration, technology fees).
Enter active members and member transactions per month.
Review incremental revenue attributable to the program, program cost, and net ROI.
Check lifetime value lift to quantify the long-term benefit of loyalty membership.

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