Loyalty Program ROI Calculator
Calculate the return on investment of your retail loyalty program by comparing member vs non-member purchase behavior.
Inputs
$
$
Results
Annual Incremental Revenue
$4,050,000.00
Program ROI
11,150%
Annual Program Cost$36,000.00
LTV Lift (Frequency)60%
How to Use This Calculator
- Enter average member revenue and equivalent non-member revenue for the same period.
- Set total program cost ($) (points liability, administration, technology fees).
- Enter active members and member transactions per month.
- Review incremental revenue attributable to the program, program cost, and net ROI.
- Check lifetime value lift to quantify the long-term benefit of loyalty membership.
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