Skip to main content
Calcimator

Social Media ROI Calculator

Calculate return on investment for social media marketing including cost per conversion and CPM.

Inputs

Results

ROI

150%

Cost Per Conversion

$40

Revenue Generated$5,000
Net Profit$3,000
CPM (Cost Per 1K Reach)$57.14
How to Use This Calculator
  1. Enter your total monthly social media spend (ad budget plus content creation and tools).
  2. Input the number of leads generated and your average lead-to-customer conversion rate.
  3. Set your average customer lifetime value (LTV).
  4. Review the Revenue Attributed to Social and your Social Media ROI percentage.
  5. Use the Cost Per Lead and Cost Per Customer outputs to benchmark against other channels.
Ad Placeholder

Related Calculators

Ad Spend Optimizer Calculator

Optimize ad budget allocation across Facebook, Instagram, TikTok, and Google based on each platform's ROAS.

Instagram Engagement Rate Calculator

Calculate your Instagram engagement rate from likes, comments, shares, and saves. Compare against industry benchmarks.

Follower Growth Projection Calculator

Project social media follower growth over 3, 6, and 12 months based on current growth rate and content frequency.

UGC Campaign Calculator

Estimate user-generated content submissions, quality content, costs, and ROI for UGC campaigns.

Ad Placeholder