Destination Marketing ROI Calculator
Calculate return on tourism marketing spend from incremental visitor revenue and economic impact.
Inputs
$
$
nights
%
Results
Marketing ROI
1,775%
Direct Visitor Revenue
$1,875,000
Total Economic Impact$3,375,000
Tax Revenue Generated$150,000
Cost per Visitor$20
Revenue per Marketing $$18.75
Jobs Supported31.3
How to Use This Calculator
- Enter total Marketing Spend for the campaign or period.
- Set the number of Incremental Visitors attributed to the marketing effort.
- Enter the Average Daily Spend per Visitor and Average Stay Duration in nights.
- Set the Tourism Tax Rate (%) to calculate tax revenue generated.
- Review Marketing ROI, Direct Visitor Revenue, Total Economic Impact, and Cost per Visitor.
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