Dispensary Revenue Calculator
Revenue projection from traffic, conversion, and average ticket.
About this calculator
This calculator builds a dispensary's P&L from the ground up, starting with foot traffic and conversion rate to get daily transactions, then layering in average ticket size, cost of goods sold, fixed overhead, and — critically for cannabis specifically — the federal tax penalty imposed by IRC Section 280E (26 U.S.C. § 280E). Daily and monthly revenue flow straightforwardly from transactions times average ticket, scaled by your operating days per month. Gross profit subtracts COGS (set here between 20-80%, reflecting cannabis's structurally high cost of goods), and operating profit further subtracts your monthly fixed costs — rent, payroll, security, and compliance overhead — to arrive at a pre-tax bottom line. The 280E calculation is what sets this apart from a generic retail model: the statute disallows the ordinary business deductions (rent, wages, marketing) that any other retailer takes for granted for any trade or business trafficking in a federal Schedule I or Schedule II controlled substance, so taxable income here is modeled as revenue minus COGS only, taxed at an assumed flat 35% effective federal rate.
Net After 280E subtracts that estimated tax hit from operating profit to show the harsher real-world bottom line dispensaries actually face. One nuance this flat model doesn't capture: as of an April 2026 DOJ/DEA order, FDA-approved marijuana products and marijuana handled under a qualifying state-licensed medical program moved to federal Schedule III, which eliminates 280E's deduction disallowance for those specific licensees going forward — 280E as modeled here still applies fully to adult-use/recreational marijuana and to any marijuana outside a qualifying state medical license, which remains Schedule I. Revenue Per Square Foot assumes a fixed 1,500 sq ft retail footprint for benchmarking purposes regardless of your dispensary's actual size, so treat that one figure as a rough industry comparison rather than a calculation tailored to your floor plan. All benchmark defaults (ticket size, conversion, COGS) reflect typical 2024-2025 industry ranges and should be swapped for your own store's actuals.
Inputs
Results
Monthly revenue
$186,450.00
Figures current as of 1982. Source: 26 U.S.C. § 280E, "Expenditures in Connection with the Illegal Sale of Drugs" (enacted Pub. L. 97-248, 1982)
How to Use This Calculator
- Enter daily foot traffic, conversion rate (%), and average transaction value ($).
- Set COGS percentage, monthly fixed costs, and operating days per month.
- Review Monthly Revenue, Daily Revenue, Gross Profit, Operating Profit, and estimated 280E tax impact.
- Use Net After 280E to understand your true bottom line after the federal cannabis tax burden.
How the result changes with Daily foot traffic
| Daily foot traffic | Monthly revenue |
|---|---|
| 75 | $92,400.00 |
| 113 | $140,250.00 |
| 225 | $278,850.00 |
| 375 | $463,650.00 |
What each input means
- Daily foot traffic
- Average number of people entering the dispensary per day.
- Conversion rate (%)
- Percentage of visitors who make a purchase (industry avg: 60-85%).
- Average ticket ($)
- Average transaction value (industry avg: $45-$75).
- COGS (%)
- Cost of goods sold as percentage of revenue (typically 45-60%).
- Monthly fixed costs ($)
- Rent, payroll, insurance, security, compliance, and other monthly overhead.
- Operating days/month
- Number of days open per month.
What each result means
- Monthly revenue
- Projected gross monthly revenue.
- Daily revenue
- Average revenue per operating day.
- Daily transactions
- Number of sales per day.
- Gross profit/month
- Revenue minus cost of goods.
- Gross margin (%)
- Gross profit as percentage of revenue.
- Operating profit/month
- Gross profit minus fixed costs (before tax).
- Operating margin (%)
- Operating profit as percentage of revenue.
- Est. 280E tax impact/month
- Estimated additional federal tax burden due to IRC Section 280E.
- Net after 280E/month
- Operating profit minus estimated 280E tax impact.
- Annual revenue
- Projected 12-month gross revenue.
- Revenue per sq ft (annual)
- Annual revenue per sq ft (assuming 1,500 sq ft retail).
How this is calculated
Worked example, using the default values
- Identify Input Parameters4 parametersDaily foot traffic = 150, Conversion rate (%) = 75, Average ticket ($) = 55, COGS (%) = 50 = 6 input(s) provided
- Calculate Monthly revenueMonthly revenue = dailyRevenue * operatingDaysPerMonth186450 = $186,450
- Calculate Daily revenueDaily revenue = dailyTransactions * avgTicket6215 = $6,215
- Calculate Daily transactionsDaily transactions113 = 113
Figures and sources
- IRC §280E disallowance of business-expense deductions for Schedule I/II drug trafficking (1982) — 26 U.S.C. § 280E, "Expenditures in Connection with the Illegal Sale of Drugs" (enacted Pub. L. 97-248, 1982)
Engine last updated . Checked against 2 independently-derived tests — how we verify calculators. Built by Paul Gunder, a software engineer, not a licensed financial, medical, or legal professional.
Frequently Asked Questions
What is Section 280E and why does it hit dispensaries so much harder than other retailers?
IRC Section 280E (26 U.S.C. § 280E) disallows federal tax deductions for ordinary business expenses — rent, payroll, marketing — for any business trafficking in a federal Schedule I or Schedule II controlled substance. Recreational/adult-use marijuana remains Schedule I under federal law and is still fully subject to 280E; as of an April 2026 DOJ/DEA order, marijuana handled under a qualifying state-licensed medical program moved to Schedule III, which removes 280E going forward for those specific licensees, though a state-legal dispensary not operating under that carve-out is still taxed as modeled here. This calculator models the disallowance by taxing revenue minus COGS only (not the fuller net income figure a normal retailer would be taxed on), at an assumed flat 35% effective federal rate, which is why Est. 280E Tax Impact can be a large bite even on a store with modest operating profit.
Why is taxable income calculated as revenue minus COGS only, instead of standard net income?
That's the direct mechanical effect of 280E: because deductions for rent, wages, and other operating costs are disallowed, the federal taxable base is effectively just gross profit (revenue minus cost of goods sold), not the operating profit figure most businesses would be taxed on. The calculator applies its 35% assumed rate to that narrower base specifically to reflect this cannabis-specific tax treatment.
Why is Revenue Per Sq Ft always based on a 1,500 sq ft store?
It's a fixed benchmarking assumption baked into the formula (Annual Revenue divided by 1,500), not tied to any square-footage input you provide. If your actual retail floor plan is larger or smaller than 1,500 sq ft, treat this figure only as a rough industry comparison point rather than a number calculated from your specific store's footprint.
How does Daily Transactions get derived from foot traffic and conversion rate?
Daily Transactions is Daily Foot Traffic multiplied by Conversion Rate (%), rounded to a whole number — so out of every 150 people entering the store at a 75% conversion rate, about 113 complete a purchase. That transaction count then multiplies by Average Ticket to produce Daily Revenue, which scales up by Operating Days per Month for the monthly projection.
What's the real difference between Operating Profit and Net After 280E?
Operating Profit is gross profit minus your monthly fixed costs — the pre-tax bottom line any retailer would recognize. Net After 280E goes a step further and subtracts the estimated federal tax hit calculated on the narrower revenue-minus-COGS base described above, so it reflects the harsher real-world cash position a licensed cannabis business actually ends up with after federal tax law's disallowed deductions are accounted for.
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