Food Truck Location ROI Calculator

Revenue per location from foot traffic and event data.

Foot traffic per hour

Conversion rate (%)

Average ticket ($)

Service hours

Location fee ($)

Food cost (%)

Round-trip miles

Tab to move between fields

Estimated daily revenue

$600.00

≈ 7 nice dinners out

Expected customers50

Daily gross profit$291.90

Profit margin48.7%

Revenue per hour$120.00

Total daily cost$308.10

Location ROI94.7%

How to Use This Calculator

Enter estimated foot traffic per hour and your conversion rate percentage.
Set your average ticket price, service hours, and location fee.
Enter food cost percentage and round-trip drive distance.
The calculator shows estimated daily revenue, expected customer count, daily gross profit, profit margin, revenue per hour, total daily cost, and location ROI.
Compare ROI across multiple candidate locations each week to optimize your rotation schedule.

How the result changes with Foot traffic per hour

Foot traffic per hour: Estimated pedestrians passing your spot per hour.
Conversion rate (%): Percentage of passersby who become customers. Typical: 3-8%.
Average ticket ($): Average amount each customer spends.
Service hours: Hours you'll serve at this location.
Location fee ($): Daily fee to park at this location (lot rental, event fee, etc.).
Food cost (%): Ingredient cost as a percentage of revenue.
Round-trip miles: Round-trip driving distance to this location.

Estimated daily revenue: Projected revenue from foot traffic conversion.
Expected customers: Estimated customer count based on traffic and conversion.
Daily gross profit: Revenue minus food, fuel, location fee, and generator costs.
Profit margin: Gross profit as a percentage of revenue.
Revenue per hour: Hourly revenue rate to compare locations.
Total daily cost: All costs associated with this location.
Location ROI: Return on investment for this location (profit / cost).

Identify Input Parameters
4 parameters
Foot traffic per hour = 200, Conversion rate (%) = 5, Average ticket ($) = 12, Service hours = 5 = 7 input(s) provided
Calculate Estimated daily revenue
Estimated daily revenue = expectedCustomers * avgTicket
600 = $600
Calculate Expected customers
Expected customers
50 = 50
Calculate Daily gross profit
Daily gross profit = dailyRevenue - totalDailyCost
291.9 = $291.9