Food Truck Revenue Calculator
Daily revenue from average ticket and customer count.
About this calculator
This calculator builds a revenue projection from customer flow rather than a single flat estimate, because a food truck's traffic is never even across a shift. It splits your service hours into non-peak hours (served at your base customers-per-hour rate) and peak hours (served at that same rate multiplied by your peak hour multiplier, capped so peak hours can never exceed total service hours), then sums the two to get daily customer count. Daily revenue is simply that customer count times your average ticket price, and every other figure cascades from there: weekly revenue multiplies by operating days per week, monthly uses the standard 4.33-weeks-per-month conversion (52 weeks / 12 months) rather than a flat 4, and annual multiplies monthly by 12. Revenue per hour divides daily revenue by total service hours, giving you a single number to compare against other locations or shifts regardless of how long you were open.
The biggest lever in this model is the peak hour multiplier — a modest 1.5x during a 2-hour lunch rush on top of a longer non-peak base can swing daily revenue noticeably, so it's worth tracking your own actual counts for a week or two rather than guessing. Keep in mind this is a top-line revenue tool, not a profit calculator: it has no food cost, labor, fuel, or permit inputs, so pair it with a break-even or profit-margin calculator before using these numbers to judge whether a location or schedule is actually worth running. Also remember average ticket price is exactly that — an average across your whole menu mix, not your best-selling item's price, so pull it from real POS data when you have it rather than picking a single popular item's cost.
Inputs
Results
Daily revenue
$1,440.00
How to Use This Calculator
- Enter your base customers per hour and total service hours per day.
- Set your average ticket price and operating days per week.
- Enter the peak hour multiplier and number of peak hours per day.
- The calculator shows daily, weekly, monthly, and annual revenue projections, daily customer count, and revenue per service hour.
- Use monthly revenue to build a P&L forecast and verify the business meets financial goals.
How the result changes with Customers per hour (base)
| Customers per hour (base) | Daily revenue |
|---|---|
| 10 | $720.00 |
| 15 | $1,080.00 |
| 30 | $2,160.00 |
| 50 | $3,600.00 |
What each input means
- Customers per hour (base)
- Average customers served per hour during regular periods.
- Service hours per day
- Total hours your window is open each day.
- Average ticket price ($)
- Average amount each customer spends per visit.
- Operating days per week
- Number of days per week your truck is open.
- Peak hour multiplier
- How much busier peak hours are vs. base rate (e.g., 1.5 = 50% more customers).
- Peak hours per day
- Number of hours that qualify as peak (lunch rush, dinner rush).
What each result means
- Daily revenue
- Projected revenue per operating day.
- Daily customers
- Estimated total customers per day.
- Weekly revenue
- Projected revenue per week.
- Monthly revenue
- Projected monthly revenue (4.33 weeks).
- Monthly customers
- Estimated monthly customer count.
- Annual revenue
- Projected yearly gross revenue.
- Revenue per hour
- Average revenue generated per service hour.
How this is calculated
Worked example, using the default values
- Identify Input Parameters4 parametersCustomers per hour (base) = 20, Service hours per day = 5, Average ticket price ($) = 12, Operating days per week = 5 = 6 input(s) provided
- Calculate Daily revenueDaily revenue = dailyCustomers * avgTicketPrice1440 = $1,440
- Calculate Daily customersDaily customers120 = 120
- Calculate Weekly revenueWeekly revenue = dailyRevenue * operatingDaysPerWeek7200 = $7,200
Engine last updated . Checked against 2 independently-derived tests — how we verify calculators. Built by Paul Gunder, a software engineer, not a licensed financial, medical, or legal professional.
Frequently Asked Questions
Why does monthly revenue use 4.33 weeks instead of just multiplying by 4?
A calendar month averages 4.33 weeks (52 weeks divided by 12 months), not an even 4. Multiplying weekly revenue by a flat 4 would understate every monthly and annual figure by about 8%, since that error compounds into the annual total (monthly times 12). Using 4.33 keeps the projection consistent with how many actual operating days occur in a typical month.
What happens if I set peak hours equal to my total service hours per day?
The calculator caps peak hours at your service hours per day, so if you enter a peak-hours value higher than that, it's automatically clamped down. In that case every hour is served at the peak rate (customers per hour times the peak multiplier), and non-peak hours drop to zero — daily customers become simply service hours times customers-per-hour times the multiplier.
How much does the peak hour multiplier actually change my daily revenue?
It only affects the hours you've designated as peak hours, not your whole shift. For example, a 5-hour day with 2 peak hours at a 1.5x multiplier means 3 hours run at your base rate and 2 hours run at 1.5x that rate — so the multiplier lifts total daily customers by roughly the peak share of the day times the extra multiplier fraction, not by 50% across the board.
Why isn't there a profit or cost figure here, only revenue?
This calculator only models the top-line side of the business: customer count and average ticket price. It has no inputs for food cost, labor, fuel, or permits, so the revenue figures here represent gross sales, not what you keep. Pair the output with a break-even or profit-margin calculator to see what portion of this revenue turns into actual profit.
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