Pricing & Margins Master Calculator
All-in-one pricing calculator for businesses. Calculate profit margins, markup percentages, apply discounts, and plan pricing strategy. Essential for retail, wholesale, and service businesses.
Step 1 of 3
How to Use This Calculator
- Follow the step-by-step wizard — complete each step before moving to the next. This guided approach ensures you provide all the necessary information in a logical order.
- What do you want to calculate? — Select the type of pricing calculation you need. Choose from: Calculate margin & markup from cost and price, Find price for target profit margin, Find price for target markup, Apply discount to a price, Find maximum cost for target margin, Complete pricing analysis. default: 0.
- Cost / Wholesale Price — Your cost to acquire or produce the item. Accepts values from $0 to $9,999,999 (default: $50).
- Selling / Retail Price — The price you sell to customers. Accepts values from $0 to $9,999,999 (default: $100).
- Target Profit Margin — Desired profit as % of selling price. Accepts values from 0 % to 99 % (default: 30 %).
- Target Markup — Desired profit as % of cost. Accepts values from 0 % to 1,000 % (default: 50 %).
- Original Price — Price before discount. Accepts values from $0 to $9,999,999 (default: $100).
- Discount Percentage — Percentage discount to apply. Accepts values from 0 % to 100 % (default: 20 %).
- Expand "Advanced Options" for additional fine-tuning. These optional inputs let you model more specific scenarios:
- Quantity — Number of units for total calculations. Accepts values from 1 to 999,999 (default: 1).
- Once all inputs are set, review your results in the Results panel. Here's what each output means:
- Profit Margin — Profit as a percentage of selling price. This is the primary result of this calculator.
- Markup — Profit as a percentage of cost. This is the primary result of this calculator.
- Profit per Unit — shown as a dollar amount.
- Selling Price — shown as a dollar amount.
- Gross Profit (Total) — shown as a dollar amount.
- Final Price (After Discount) — shown as a dollar amount.
- Discount Amount — shown as a dollar amount.
- Maximum Cost — shown as a dollar amount.
- Price Multiplier — Multiply cost by this to get selling price.
- Summary — your calculated result.
- View the Price Breakdown below for a visual breakdown of how the numbers relate to each other.
- Check the Pricing Scenarios for a detailed row-by-row breakdown. This is useful for spotting trends or finding values at specific points.
- Explore the related calculators below if you need deeper analysis or want to approach this topic from a different angle.
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