Skip to main content
Calcimator

Pricing & Margins Master Calculator

All-in-one pricing calculator for businesses. Calculate profit margins, markup percentages, apply discounts, and plan pricing strategy. Essential for retail, wholesale, and service businesses.

Progress0%

Step 1 of 3

$
$
How to Use This Calculator
  1. Select your calculation mode: analyze existing pricing, find a target-margin or target-markup price, apply a discount, find the maximum cost for a target margin, or run a complete analysis.
  2. Enter cost/wholesale price, selling price, target margin, target markup, original price, or discount percentage depending on your selected mode, plus an optional quantity for total figures.
  3. Review the calculated profit margin, markup, profit per unit, recommended selling price, discount amount, or maximum cost, depending on your mode.
  4. Use Complete Pricing Analysis mode to see cost, price, margin, markup, and gross profit together with suggested pricing tiers from Budget to Luxury.

How the result changes with Selling / Retail Price

Selling / Retail PriceProfit MarginMarkup
$1,000,000.00100%1,999,900%
$3,500,000.00100%6,999,900%
$6,499,999.00100%12,999,898%
$8,999,999.00100%17,999,898%

What each input means

What do you want to calculate?
Select the type of pricing calculation you need.
Cost / Wholesale Price
Your cost to acquire or produce the item.
Selling / Retail Price
The price you sell to customers.
Target Profit Margin
Desired profit as % of selling price.
Target Markup
Desired profit as % of cost.
Original Price
Price before discount.
Discount Percentage
Percentage discount to apply.
Quantity
Number of units for total calculations.

What each result means

Profit Margin
Profit as a percentage of selling price.
Markup
Profit as a percentage of cost.
Price Multiplier
Multiply cost by this to get selling price.

How this is calculated

Formula

Profit Margin = (Selling Price − Cost) / Selling Price × 100 | Markup = (Selling Price − Cost) / Cost × 100

Engine last updated . Checked against 6 independently-derived tests — how we verify calculators.

Related Calculators

The questions that sit next to this one — chosen by subject, including calculators filed under a different category.

Business & Entrepreneurship

Profit Margin Calculator

Calculate profit margin, markup percentage, and gross profit from revenue and cost. Essential for pricing decisions.

Business & Entrepreneurship

Markup Calculator

Calculate the selling price from cost and markup percentage. See profit margin, markup amount, and gross profit.

Business & Entrepreneurship

Pricing Strategy Calculator

Compare cost-plus, markup, and market-based pricing strategies. Calculate optimal price, margins, and break-even.

Fashion & Apparel Business

Markup Strategy Calculator

Calculate wholesale and retail prices from cost, compare markup percentages with actual profit margins per unit.

Floral

Wholesale Flower Markup Calculator

Retail price from wholesale cost and target margin.

More in Business & Entrepreneurship.