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Calcimator

Markup Strategy Calculator

Calculate wholesale and retail prices from cost, compare markup percentages with actual profit margins per unit.

Inputs

$

Results

Retail Price

$100.00

≈ 7 movie tickets

Profit per Unit (at retail)

$75.00

≈ 5 movie tickets

Wholesale Price$50.00
Wholesale Margin50%
Retail Margin75%
How to Use This Calculator
  1. Enter Cost Price — the landed cost per unit including materials, labor, and freight.
  2. Set Wholesale Markup and Retail Markup multipliers (e.g., 2× wholesale, 4× retail is a common fashion standard).
  3. Enter Target Margin (%) to validate whether your markups achieve your profit goals.
  4. Review Wholesale Price, Retail Price, Wholesale Margin (%), Retail Margin (%), and Profit per Unit.
  5. Adjust markups until margins align with your brand tier and competitive positioning.

How the result changes with Cost Price

Cost PriceRetail PriceProfit per Unit (at retail)
$1,000.00$4,000.00$3,000.00
$3,500.00$14,000.00$10,500.00
$6,500.00$26,000.00$19,500.00
$9,000.00$36,000.00$27,000.00

What each input means

Cost Price
Total landed cost per unit including materials, labor, and shipping.
Wholesale Markup
Markup percentage for wholesale pricing. Industry standard is 100% (2x cost).
Retail Markup
Markup percentage for retail pricing. Industry standard is 300% (4x cost).
Target Margin
Your desired profit margin percentage for reference.

How this is calculated

Worked example, using the default values

  1. Identify Input Parameters
    4 parameters
    Cost Price = 25, Wholesale Markup = 100, Retail Markup = 300, Target Margin = 60 = 4 input(s) provided
  2. Calculate Retail Price
    Retail Price
    100 = $100
  3. Calculate Profit per Unit
    Profit per Unit
    75 = $75
  4. Calculate Wholesale Price
    Wholesale Price
    50 = $50
  5. Calculate Wholesale Margin
    Wholesale Margin
    50 = 50

Engine last updated . Checked against 2 independently-derived tests — how we verify calculators.

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