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Calcimator

Wholesale Flower Markup Calculator

Retail price from wholesale cost and target margin.

Inputs

%
%

Results

Retail price

$175.00

≈ 12 movie tickets

Gross margin66.4%
Gross profit per unit$116.18
Net profit per unit$72.43
Net margin41.4%
Monthly revenue$20,588.00
Monthly gross profit$14,706.00
Monthly net profit$9,559.00
Break-even markup1.57
How to Use This Calculator
  1. Enter Wholesale cost ($), Markup multiplier, and Monthly wholesale spend ($).
  2. Set Perishability loss % and Overhead %.
  3. Review the Retail price ($) result.
  4. Use Gross margin (%) and Gross profit per unit ($) to inform your decision.

How the result changes with Wholesale cost ($)

Wholesale cost ($)Retail price
1,000$3,500.00
3,500$12,250.00
6,500$22,750.00
9,000$31,500.00

What each input means

Wholesale cost ($)
Wholesale cost of flowers for one arrangement or bunch.
Markup multiplier
Industry standard: 3.0–3.5× everyday, 3.5–4.5× premium/event.
Monthly wholesale spend ($)
Total monthly spend on wholesale flowers.
Perishability loss %
Percentage of flowers lost to spoilage and damage (10–20% typical).
Overhead %
Rent, labor, utilities, etc. as a percentage of revenue.

What each result means

Retail price
Suggested retail price based on markup multiplier.
Gross margin
Revenue minus waste-adjusted flower cost.
Gross profit per unit
Profit per arrangement before overhead.
Net profit per unit
Profit per arrangement after overhead.
Net margin
Profit as percentage of retail after all costs.
Monthly revenue
Projected monthly revenue from flower sales.
Monthly gross profit
Monthly revenue minus flower costs.
Monthly net profit
Monthly profit after overhead.
Break-even markup
Minimum markup multiplier to cover waste and overhead.

How this is calculated

Worked example, using the default values

  1. Identify Input Parameters
    4 parameters
    Wholesale cost ($) = 50, Markup multiplier = 3.5, Monthly wholesale spend ($) = 5000, Perishability loss % = 15 = 5 input(s) provided
  2. Calculate Retail price
    Retail price = wholesaleCost * markupMultiplier
    175 = $175
  3. Calculate Gross margin
    66.4 = 66.4%
  4. Calculate Gross profit per unit
    Gross profit per unit = retailPrice - effectiveCost
    116.18 = $116.18

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