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Calcimator

Private Label Pricing Calculator

Compare private label vs. branded product margins, total profit, and volume break-even analysis.

Private Label Margin

66.67%

Total Private Label Profit

$30,000.00

Inputs

$
$
$
$

Comparison

Branded Margin

50%

Margin Difference

16.67% pts

Total Branded Profit

$30,000.00

Volume Break-Even (PL units)

1,000 units

Private label units needed to match branded total profit.

Results Overview

How to Use This Calculator
  1. Enter Branded Cost per Unit and Private Label Cost per Unit from your manufacturer.
  2. Set Branded Retail Price and Private Label Retail Price for your market positioning.
  3. Enter Expected Volume (units) for the comparison period.
  4. Review Branded Margin (%) vs. Private Label Margin (%) and the Margin Difference in percentage points.
  5. Compare Total Branded Profit against Total Private Label Profit, and check Volume Break-Even to determine when private label wins.

How the result changes with Private Label Retail Price

Private Label Retail PricePrivate Label MarginTotal Private Label Profit
$1,000.0098.5%$985,000.00
$3,500.0099.57%$3,485,000.00
$6,500.0099.77%$6,485,000.00
$9,000.0099.83%$8,985,000.00

What each input means

Branded Cost per Unit
Your cost to purchase branded product from the vendor.
Private Label Cost per Unit
Your cost to manufacture private label product.
Branded Retail Price
Retail selling price for the branded product.
Private Label Retail Price
Retail selling price for the private label product.
Expected Volume (units)
Expected units sold per period for comparison.

What each result means

Volume Break-Even (PL units)
Private label units needed to match branded total profit.

How this is calculated

Worked example, using the default values

  1. Identify Input Parameters
    4 parameters
    Branded Cost per Unit = 30, Private Label Cost per Unit = 15, Branded Retail Price = 60, Private Label Retail Price = 45 = 5 input(s) provided
  2. Calculate Private Label Margin
    Private Label Margin
    66.67 = 66.67
  3. Calculate Total Private Label Profit
    Total Private Label Profit
    30000 = $30,000
  4. Calculate Branded Margin
    Branded Margin
    50 = 50
  5. Calculate Margin Difference
    Margin Difference
    16.67 = 16.67

Engine last updated . Checked against 2 independently-derived tests — how we verify calculators.

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