Content ROI Calculator
Calculate revenue per hour of production and overall content ROI.
Inputs
hrs
$
$
$
Results
Content ROI
-25.7%
Revenue per Hour$23.44
Revenue per Video$187.50
Cost per Video$252.50
Break-Even Videos1
How to Use This Calculator
- Enter Hours per Video and your Hourly Value to capture the time cost of production.
- Add Equipment Cost / Month for amortized gear, software, and subscription costs.
- Input Monthly Revenue from all content sources and how many Videos per Month you publish.
- Review the Content ROI percentage alongside Revenue per Hour, Revenue per Video, and Cost per Video.
- Use the Break-Even Videos output to see how many videos per month are needed to cover your equipment costs.
How the result changes with Videos per Month
| Videos per Month | Content ROI |
|---|---|
| 6.9 | -15.7% |
| 22 | -72.1% |
| 39 | -84.1% |
| 54 | -88.5% |
What each input means
- Hours per Video
- Total production time per video (filming + editing).
- Hourly Value
- Value of your time per hour (opportunity cost).
- Equipment Cost / Month
- Amortized monthly equipment, software, and subscription costs.
- Monthly Revenue
- Total monthly revenue from all content sources.
- Videos per Month
- Number of videos published per month.
How this is calculated
Worked example, using the default values
- Identify Input Parameters4 parametersHours per Video = 8, Hourly Value = 30, Equipment Cost / Month = 100, Monthly Revenue = 1500 = 5 input(s) provided
- Calculate Content ROIContent ROI-25.7 = -25.7
- Calculate Revenue per HourRevenue per Hour23.44 = $23.44
- Calculate Revenue per VideoRevenue per Video187.5 = $187.5
Engine last updated . Checked against 2 independently-derived tests — how we verify calculators.
Related Calculators
The questions that sit next to this one — chosen by subject, including calculators filed under a different category.
Streaming & Content
Subscriber Revenue Calculator
Calculate monthly revenue from subscriptions, donations, and ads.
Streaming & ContentSponsorship Rate Calculator
Calculate fair sponsorship pricing from views and engagement.
Performance ArtsTicket Pricing Calculator
Per-seat pricing from production cost and capacity.
Injection MoldingPart Cost Calculator
Calculate per-part injection molding cost from material, machine time, and amortized mold cost.
Streaming & ContentContent Calendar Calculator
Plan upload frequency and batch production schedules.
More in Creative, Media & Design.