Digital Signage ROI Calculator

Compare digital vs static sign revenue and calculate payback period for digital signage investment.

Static Ad Revenue ($/month)

Ad Spots per Loop

Rate per Spot ($/month)

Digital Sign Cost ($)

Tab to move between fields

Digital Revenue/mo

$3,000.00

≈ 3 smartphones

Payback Period

28.7 months

Revenue Lift/mo$1,000.00

Annual Profit$34,440.00

How to Use This Calculator

Enter static ad revenue/mo ($) and projected digital ad revenue/mo ($).
Set monthly operating cost ($) (content management, power, connectivity, maintenance).
Enter total hardware and installation investment ($).
Review monthly lift, ROI payback period (months), and annual profit.
Digital signage typically achieves payback in 18-36 months for high-traffic locations.

How the result changes with Ad Spots per Loop

Static Ad Revenue ($/month): Current monthly revenue from a single static sign or billboard
Ad Spots per Loop: Number of unique advertisers in one display rotation loop
Rate per Spot ($/month): Monthly fee charged to each advertiser for one spot in the loop
Digital Sign Cost ($): Total purchase and installation cost of the digital sign

Identify Input Parameters
4 parameters
Static Ad Revenue ($/month) = 2000, Ad Spots per Loop = 6, Rate per Spot ($/month) = 500, Digital Sign Cost ($) = 25000 = 4 input(s) provided
Calculate Digital Revenue/mo
Digital Revenue/mo
3000 = $3,000
Calculate Payback Period
Payback Period
28.7 = 28.7
Calculate Revenue Lift/mo
Revenue Lift/mo
1000 = $1,000