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Calcimator

Photography Pricing Calculator

Calculate session pricing based on labor, equipment depreciation, travel costs, and desired profit margin. Price your shoots profitably.

Inputs

hrs
hrs
$/hr
$
$
%

Results

Session Price

$656.50

≈ 7 nice dinners out

Labor Cost$450.00
Overhead Cost$55.00
Cost Subtotal$505.00
Profit Amount$151.50
How to Use This Calculator
  1. Enter Shoot Duration, Editing Time, and Target Hourly Rate.
  2. Set Equipment Cost per Shoot, Travel Cost, and Profit Margin.
  3. Review the Session Price ($) result.
  4. Use Labor Cost ($) and Overhead Cost ($) to inform your decision.
  5. Use the chart to visualize the results and explore different scenarios by adjusting inputs.

How the result changes with Target Hourly Rate

Target Hourly RateSession Price
$50.00$461.50
$175.00$1,436.50
$325.00$2,606.50
$450.00$3,581.50

What each input means

Shoot Duration
On-location shooting time including setup and teardown.
Editing Time
Post-processing time for culling, editing, and delivery.
Target Hourly Rate
What you want to earn per hour of work.
Equipment Cost per Shoot
Depreciation, rental, and consumable costs per session.
Travel Cost
Mileage, gas, and travel time costs.
Profit Margin
Additional margin on top of costs for business growth and profit.

What each result means

Labor Cost
Value of your time for shooting and editing.
Overhead Cost
Equipment and travel expenses.
Cost Subtotal
Total costs before profit margin.
Profit Amount
Your profit on this session.
Session Price
Recommended price to charge.

How this is calculated

Worked example, using the default values

  1. Identify Input Parameters
    4 parameters
    Shoot Duration = 2, Editing Time = 4, Target Hourly Rate = 75, Equipment Cost per Shoot = 25 = 6 input(s) provided
  2. Calculate Session Price
    Session Price
    656.5 = $656.5
  3. Calculate Labor Cost
    Labor Cost
    450 = $450
  4. Calculate Overhead Cost
    Overhead Cost
    55 = $55

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