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Calcimator

Print Pricing Calculator

Calculate retail pricing for photography prints. Factor in lab costs, framing, shipping, and target profit margin.

Inputs

$
$
$
%

Results

Retail Price

$122.50

≈ 8 movie tickets

Profit per Print

$73.50

≈ 5 movie tickets

Total Cost$49.00
Markup Amount$73.50
Margin Achieved60%
How to Use This Calculator
  1. Enter Base Lab Cost, Framing Cost, and Shipping Cost.
  2. Set Target Profit Margin, Print Size, and 5x7.
  3. Adjust 8x10, 11x14 as needed.
  4. Review Retail Price ($) and Profit per Print ($).
  5. Use Total Cost ($) and Markup Amount ($) to inform your decision.

How the result changes with Target Profit Margin

Target Profit MarginRetail PriceProfit per Print
9$53.85$4.85
31$71.01$22.01
59$119.51$70.51
81$257.89$208.89

What each input means

Base Lab Cost
Lab cost for the smallest print size (multiplied by size factor).
Framing Cost
Cost of matting and framing (0 for unframed prints).
Shipping Cost
Packaging and shipping cost per print.
Target Profit Margin
Desired profit as a percentage of the retail price.
Print Size
Larger prints cost more to produce but command higher prices.

What each result means

Total Cost
Lab, framing, and shipping combined.
Markup Amount
Dollar amount added for profit.
Retail Price
Recommended selling price.
Profit per Print
Your profit on each print sold.
Margin Achieved
Actual profit margin percentage.

How this is calculated

Worked example, using the default values

  1. Identify Input Parameters
    4 parameters
    Base Lab Cost = 8, Framing Cost = 25, Shipping Cost = 12, Target Profit Margin = 60 = 5 input(s) provided
  2. Calculate Retail Price
    Retail Price
    122.5 = $122.5
  3. Calculate Profit per Print
    Profit per Print
    73.5 = $73.5
  4. Calculate Total Cost
    Total Cost
    49 = $49
  5. Calculate Markup Amount
    Markup Amount
    73.5 = $73.5

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