Cohort Analysis Calculator
Analyze user cohort retention over time. Calculate monthly retention rates, churn rates, estimated customer lifetime value (LTV), and total cohort revenue.
Inputs
Results
Month 1 Retention
40%
Estimated LTV
$59.76
How to Use This Calculator
- Enter the cohort size at acquisition and retention counts at each time period.
- Set the time interval (weekly, monthly) and number of periods to analyze.
- Review retention rate and churn rate at each period.
- Identify which cohorts show higher retention to trace back to acquisition channel or product change.
- Use the lifetime value output to set customer acquisition cost targets.
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Cohort Analysis Calculator
Analyze user cohort retention over time. Calculate monthly retention rates, churn rates, estimated customer lifetime value (LTV), and total cohort revenue.