Customer Acquisition Cost Calculator
Calculate CAC, LTV, and LTV:CAC ratio from marketing and sales spend.
Inputs
$
$
$
years
Results
Customer Acquisition Cost
$300
Customer Lifetime Value$900
LTV:CAC Ratio3
CAC Payback Period12 months
Customer ROI200%
Total Monthly Spend$15,000
Cost Per Lead$60
How to Use This Calculator
- Enter Monthly Marketing Spend and Monthly Sales Spend.
- Input New Customers per Month acquired in the period.
- Enter Average Order Value, Purchases per Year, and Average Customer Lifespan (years).
- Review Customer Acquisition Cost (CAC) and compare to Customer Lifetime Value (CLV).
- A healthy CLV:CAC ratio is 3:1 or higher — use this to set sustainable ad spend budgets.
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