PPC Campaign Calculator
Project PPC budget, CPC, and conversion outcomes.
Inputs
$
$
%
$
%
Results
ROAS (Return on Ad Spend)
0.96
Campaign ROI-71.2%
Monthly Clicks1,200
Monthly Conversions36
Monthly Revenue$2,880
Monthly Budget$3,000
Cost Per Conversion$83.33
Break-Even CPC$0.72
How to Use This Calculator
- Enter your total PPC budget and target cost per click (CPC) for your ad group.
- Input the click-through rate (CTR%) and landing page conversion rate (%).
- Set the average order value or lead value.
- Review estimated clicks, conversions, revenue, and ROAS for the budget.
- Increase Quality Score to reduce CPC — improving ad relevance and landing page experience lowers your cost per click.
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