Markup Strategy Calculator
Calculate wholesale and retail prices from cost, compare markup percentages with actual profit margins per unit.
Inputs
Results
Retail Price
$100
Profit per Unit (at retail)
$75
Wholesale Price$50
Wholesale Margin50%
Retail Margin75%
How to Use This Calculator
- Enter Cost Price — the landed cost per unit including materials, labor, and freight.
- Set Wholesale Markup and Retail Markup multipliers (e.g., 2× wholesale, 4× retail is a common fashion standard).
- Enter Target Margin (%) to validate whether your markups achieve your profit goals.
- Review Wholesale Price, Retail Price, Wholesale Margin (%), Retail Margin (%), and Profit per Unit.
- Adjust markups until margins align with your brand tier and competitive positioning.
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