Private Label Pricing Calculator
Compare private label vs. branded product margins, total profit, and volume break-even analysis.
Private Label Margin
66.67%
Total Private Label Profit
$30,000
Inputs
Comparison
Branded Margin
50%
Margin Difference
16.67% pts
Total Branded Profit
$30,000
Volume Break-Even (PL units)
1,000 units
Private label units needed to match branded total profit.
Results Overview
How to Use This Calculator
- Enter Branded Cost per Unit and Private Label Cost per Unit from your manufacturer.
- Set Branded Retail Price and Private Label Retail Price for your market positioning.
- Enter Expected Volume (units) for the comparison period.
- Review Branded Margin (%) vs. Private Label Margin (%) and the Margin Difference in percentage points.
- Compare Total Branded Profit against Total Private Label Profit, and check Volume Break-Even to determine when private label wins.
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