Shelf Impact Score Calculator

Composite visual impact score for retail shelf presence.

Facing Width (in)

Facing Height (in)

Color Contrast (1-10)

Typography Scale (1-10)

Brand Block Coverage (%)

Shelf Facings

Tab to move between fields

Shelf Impact Score (0-10)

7.7

Size Score (0-10)10

Brand Block Score (0-10)10

Facing Area (sq in)32

Billboard Effect (sq in)64

Visibility Distance (ft)7.5

How to Use This Calculator

Rate package visual elements: color contrast, typography legibility, logo prominence, and imagery quality.
Rate structural factors: unique shape, shelf orientation, and facing size.
Read composite shelf impact score (/100) and subcomponent ratings.
Compare your package score against competitive benchmarks using the same rubric.
Use lowest-scoring elements to prioritize packaging redesign investment.

How the result changes with Color Contrast (1-10)

Facing Width (in): Width of the front-facing panel.
Facing Height (in): Height of the front-facing panel.
Color Contrast (1-10): How much the package stands out from competitors. 10=highest.
Typography Scale (1-10): Brand name readability at arm's length. 10=most readable.
Brand Block Coverage (%): Percentage of front panel devoted to brand elements. Optimal: 20-40%.
Shelf Facings: Number of units displayed facing forward.

Identify Input Parameters
4 parameters
Facing Width (in) = 4, Facing Height (in) = 8, Color Contrast (1-10) = 7, Typography Scale (1-10) = 6 = 6 input(s) provided
Calculate Shelf Impact Score
Shelf Impact Score = (
7.7 = 7.7
Calculate Size Score
10 = 10
Calculate Brand Block Score
10 = 10