Influencer ROI Calculator

Calculate ROI from influencer marketing spend.

Influencer Fee

Influencer Followers

Engagement Rate

Click-Through Rate

Conversion Rate

Avg Order Value

Tab to move between fields

Influencer ROI

-99%

Estimated Revenue$20.48

Estimated Conversions0.3

Estimated Clicks11

Cost Per Engagement$3.81

Cost Per Click$190.48

Cost Per Conversion$6,349.21

Earned Media Value$52.5

How to Use This Calculator

Enter the influencer fee and any gifted product cost.
Input the post reach and average engagement rate (%).
Set the estimated conversion rate from engagement to purchase and average order value.
Review the estimated revenue, ROI, and cost per engagement.
Compare nano (1K-10K), micro (10K-100K), and macro influencer ROI to allocate your budget efficiently.

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