Donor Retention Calculator
Calculate donor retention rate, lifetime value, churn impact, and revenue gains from improved retention.
Inputs
$
$
Results
Retention Rate
45%
Donor Lifetime Value
$273.00
Churn Rate55%
Expected Lifetime (years)1.82
Retained Revenue$33,750.00
Lost Revenue$41,250.00
Replacement Cost$13,750.00
Revenue Gain (+10% Retention)$7,500.00
Net Impact-55,000
How to Use This Calculator
- Enter Donors at Start of Year, Donors Retained, and Average Gift ($).
- Set Acquisition Cost per Donor ($).
- Review Retention Rate (%) and Donor Lifetime Value ($).
- Use Churn Rate (%) and Expected Lifetime (years) to inform your decision.
- Use the chart to visualize the results and explore different scenarios by adjusting inputs.
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