Endcap ROI Calculator
Calculate the revenue lift and ROI of an endcap display versus standard shelf placement.
Inputs
Results
Total Sales Lift
$2,800
Endcap ROI
124%
Sales Lift %140%
Profit Increase (40% margin)$1,120
How to Use This Calculator
- Enter shelf sales/wk (baseline) and endcap sales/wk for the featured product.
- Set the endcap display cost ($) (setup, signage, lost shelf space value).
- Enter your product margin percentage.
- Review sales lift (units), lift %, incremental profit, and endcap ROI.
- Rotate endcap products based on ROI -- discontinue features with ROI below your threshold.
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