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Calcimator

Survey Cost Estimator

Estimate the total cost of your survey project including recruitment, incentives, platform fees, and analysis time. See a breakdown of where your budget goes.

Inputs

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Results

Total Project Cost

$4,450

All-In Cost per Response$8.9
Recruitment Cost$1,750
Total Incentive Cost$1,000
Analysis Cost$1,500
How to Use This Calculator
  1. Enter the target number of completed surveys.
  2. Input the cost per contact (phone, online panel, mail) and the expected response rate.
  3. Set the incentive amount per completed survey.
  4. Review the Total Survey Cost, Cost per Complete, and Break-Even Response Rate.
  5. Compare the online panel vs. DIY outreach costs to select the most economical approach.
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