Survey Response Rate Calculator
Determine how many survey invitations you need to send to achieve your target number of completed responses, accounting for response and completion rates.
Inputs
Results
Invitations to Send
2,500
How to Use This Calculator
- Enter the number of surveys sent or contacts attempted.
- Input the number of completed responses received.
- Set the number of undeliverable contacts to exclude from the denominator.
- Review the Adjusted Response Rate and the AAPOR Cooperation Rate.
- Compare against the 10-15% industry benchmark for online surveys to evaluate field performance.
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