Ticket Pricing Optimizer

The optimizer chooses the profit-maximizing price change based on the shape of the profit curve, and multiplying every visitor count by a constant scales that whole curve up or down without moving where its peak sits. As long as Daily Max Capacity isn't reached, Projected Visitors ends up directly proportional to Current Daily Visitors -- and the Optimal Price and Price Change stay completely unaffected by it.

Price Elasticity does. The profit-maximizing price percentage is inversely related to elasticity, so a modest change in elasticity shifts that optimal percentage far more than an equivalent percentage move in Current Ticket Price or Variable Cost per Visitor -- the effect is roughly four times as large in this calculator's default scenario.

Daily Max Capacity only comes into play when the optimizer's search would push Projected Visitors above it. At typical attraction pricing -- where the profit-maximizing price sits close to your current price and demand stays well under the cap -- the constraint never actually binds, so raising or lowering it changes nothing.

A higher Variable Cost per Visitor pushes the Optimal Price upward, because each additional visitor now costs more to serve and the price needs a wider margin above that cost to stay profitable. The calculator's price search accounts for this directly in the profit formula it maximizes.

Current Daily Profit is your profit at today's price, before any optimization -- Current Ticket Price and Current Daily Visitors raise it, Variable Cost per Visitor lowers it, and neither Price Elasticity nor Daily Max Capacity has any effect on it, since it's a simple calculation from only those three inputs.