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Calcimator

Brand Awareness Calculator

Calculate reach, frequency, CPM, and estimated awareness.

Inputs

$
%

Results

Reach %

15%

Average Frequency3.3
CPM (Cost per 1,000 Impressions)$50.00
Gross Rating Points (GRPs)50
Estimated Aware Audience45,000
Effective Reach104,317
Cost Per Unique Reach$0.17
Cost Per Aware Person$0.56
How to Use This Calculator
  1. Enter your current aided and unaided brand awareness percentages from survey data.
  2. Input the target market size and your current sample size for the awareness survey.
  3. Set competitor awareness percentages for benchmarking.
  4. Review the awareness gap vs. competitors and statistical margin of error.
  5. Track awareness quarterly and correlate changes with media spend and campaign launches.

What each input means

Total Impressions
Total ad impressions across all placements.
Unique Reach
Unique individuals who saw the ad.
Target Audience Size
Total target audience size.
Campaign Budget
Total campaign budget.
Brand Recall Rate
Estimated percentage who recall the brand after exposure.

How this is calculated

Worked example, using the default values

  1. Identify Input Parameters
    4 parameters
    Total Impressions = 500000, Unique Reach = 150000, Target Audience Size = 1000000, Campaign Budget = 25000 = 5 input(s) provided
  2. Calculate Reach %
    Reach %
    15 = 15
  3. Calculate Average Frequency
    Average Frequency
    3.3 = 3.3
  4. Calculate CPM
    CPM
    50 = $50

Engine last updated .

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