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Calcimator

Influencer ROI Calculator

Calculate ROI from influencer marketing spend.

Inputs

$
%
%
%
$

Results

Influencer ROI

-99%

Estimated Revenue$20.48
Estimated Conversions0.3
Estimated Clicks11
Cost Per Engagement$3.81
Cost Per Click$190.48
Cost Per Conversion$6,349.21
Earned Media Value$52.50
How to Use This Calculator
  1. Enter the influencer fee and the influencer's total follower count.
  2. Set the influencer's average engagement rate (%) and the expected click-through rate (%).
  3. Set the expected click-to-purchase conversion rate (%) and the average order value.
  4. Review the estimated ROI, revenue, conversions, and clicks generated by the campaign.
  5. Check cost per engagement, cost per click, cost per conversion, and earned media value to gauge campaign efficiency.

What each input means

Influencer Fee
Total cost paid to the influencer.
Influencer Followers
Influencer's total follower count.
Engagement Rate
Influencer's average engagement rate.
Click-Through Rate
Expected click-through rate from engagements.
Conversion Rate
Click-to-purchase conversion rate.
Avg Order Value
Average order value from influencer traffic.

How this is calculated

Worked example, using the default values

  1. Identify Input Parameters
    4 parameters
    Influencer Fee = 2000, Influencer Followers = 50000, Engagement Rate = 3.5, Click-Through Rate = 2 = 6 input(s) provided
  2. Calculate Influencer ROI
    Influencer ROI
    -99 = -99
  3. Calculate Estimated Revenue
    Estimated Revenue
    20.48 = $20.48
  4. Calculate Estimated Conversions
    Estimated Conversions
    0.3 = 0.3

Engine last updated .

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