Capital Campaign Planning Calculator
Plan a capital campaign with gift table tiers, lead gift sizing, prospect counts, and monthly fundraising targets.
Inputs
$
Results
Lead Gift Target
$1,250,000.00
≈ 3 average U.S. homes
Total Donors Needed
782
Prospects Needed2,737
Monthly Target$138,889.00
Avg Top-10 Gift$300,000.00
Broad Base Donors750
Major Gift Tiers Total$4,625,000.00
Broad Base Amount$375,000.00
How to Use This Calculator
- Enter Campaign Goal ($), Lead Gift (% of Goal), and Top 10 Gifts (% of Goal).
- Set Campaign Length (months).
- Review Lead Gift Target ($) and Total Donors Needed.
- Use Prospects Needed and Monthly Target ($) to inform your decision.
- Use the chart to visualize the results and explore different scenarios by adjusting inputs.
How the result changes with Campaign Goal ($)
| Campaign Goal ($) | Lead Gift Target | Total Donors Needed |
|---|---|---|
| $100,009,000.00 | $25,002,250.00 | 15,034 |
| $350,006,500.00 | $87,501,625.00 | 52,533 |
| $650,003,500.00 | $162,500,875.00 | 97,533 |
| $900,001,000.00 | $225,000,250.00 | 135,033 |
What each input means
- Campaign Goal ($)
- Total amount to raise during the campaign
- Lead Gift (% of Goal)
- Largest single gift as % of goal (typically 10-25%)
- Top 10 Gifts (% of Goal)
- Percentage of goal from top 10 gifts (typically 50-70%)
- Campaign Length (months)
- Total campaign duration including quiet and public phases
How this is calculated
Worked example, using the default values
- Identify Input Parameters4 parametersCampaign Goal ($) = 5000000, Lead Gift (% of Goal) = 25, Top 10 Gifts (% of Goal) = 60, Campaign Length (months) = 36 = 4 input(s) provided
- Calculate Lead Gift TargetLead Gift Target1250000 = $1,250,000
- Calculate Total Donors NeededTotal Donors Needed782 = 782
- Calculate Prospects NeededProspects Needed2737 = 2737
- Calculate Monthly TargetMonthly Target138889 = $138,889
Engine last updated .
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