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Calcimator

Community Size Calculator

Estimate your total addressable audience, reachable community, engaged users, and core advocates on social media.

Inputs

Results

Addressable Audience

1,800,000

Engaged Community

32,400

Reachable Audience270,000
Core Advocates778
Growth Potential55.6x
How to Use This Calculator
  1. Enter your Total Market Size (the total population or market in your industry/niche).
  2. Set the Target Demographic (%) that matches your ideal audience (age, location, etc.).
  3. Set the Platform Penetration (%) of your demographic that uses your chosen social platform.
  4. Set the Interest Overlap (%) of platform users interested in your topic/niche.
  5. Adjust Content Relevance (0-100) to reflect how compelling your content is to that audience.
  6. Review the Addressable Audience, Reachable Audience, Engaged Community, Core Advocates, and Growth Potential figures.

How the result changes with Total Market Size

Total Market SizeAddressable AudienceEngaged Community
800,000,900144,000,1622,592,003
2,800,000,650504,000,1179,072,002
5,200,000,350936,000,06316,848,001
7,200,000,1001,296,000,01823,328,000

What each input means

Total Market Size
Total population or market size in your industry/niche
Target Demographic (%)
Percentage of market that matches your target demographic (age, location, etc.)
Platform Penetration (%)
Percentage of your demographic that uses your chosen social platform
Interest Overlap (%)
Percentage of platform users who are interested in your topic/niche
Content Relevance (0-100)
How relevant and compelling your content is to the target audience

How this is calculated

Worked example, using the default values

  1. Identify Input Parameters
    4 parameters
    Total Market Size = 10000000, Target Demographic (%) = 30, Platform Penetration (%) = 60, Interest Overlap (%) = 15 = 5 input(s) provided
  2. Calculate Addressable Audience
    Addressable Audience
    1800000 = 1800000
  3. Calculate Engaged Community
    Engaged Community
    32400 = 32400
  4. Calculate Reachable Audience
    Reachable Audience
    270000 = 270000
  5. Calculate Core Advocates
    Core Advocates
    778 = 778

Engine last updated .

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