Social Media ROI Calculator
Calculate return on investment for social media marketing including cost per conversion and CPM.
Inputs
Results
ROI
150%
Cost Per Conversion
$40.00
≈ 8 cups of coffee
How to Use This Calculator
- Enter your total monthly social media spend (ad budget plus content creation and tools).
- Input the number of leads generated and your average lead-to-customer conversion rate.
- Set your average customer lifetime value (LTV).
- Review the Revenue Attributed to Social and your Social Media ROI percentage.
- Use the Cost Per Lead and Cost Per Customer outputs to benchmark against other channels.
How the result changes with Monthly Spend
| Monthly Spend | ROI | Cost Per Conversion |
|---|---|---|
| $100,000.00 | -95% | $2,000.00 |
| $350,000.00 | -98.57% | $7,000.00 |
| $650,000.00 | -99.23% | $13,000.00 |
| $900,000.00 | -99.44% | $18,000.00 |
What each input means
- Monthly Spend
- Total monthly spending on social media (ads, tools, content creation)
- Total Conversions
- Number of conversions (purchases, signups, leads) from social media
- Avg Conversion Value
- Average revenue or value generated per conversion
- Organic Reach
- Number of unique users reached organically (without paid promotion)
- Paid Reach
- Number of unique users reached through paid advertising
How this is calculated
Worked example, using the default values
- Identify Input Parameters4 parametersMonthly Spend = 2000, Total Conversions = 50, Avg Conversion Value = 100, Organic Reach = 10000 = 5 input(s) provided
- Calculate ROIROI150 = 150%
- Calculate Cost Per ConversionCost Per Conversion40 = $40
- Calculate Revenue GeneratedRevenue Generated5000 = $5,000
- Calculate Net ProfitNet Profit3000 = $3,000
Engine last updated .
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