Customer Lifetime Value (CLV) Calculator
Calculate customer lifetime value including discounted cash flow, CLV:CAC ratio, and annual profit per customer.
Inputs
$
years
%
$
%
Results
CLV (Discounted)
$1,364.68
Net CLV (after CAC)$1,264.68
Lifetime Revenue$3,000.00
Annual Revenue/Customer$600.00
CLV:CAC Ratio13.65x
How to Use This Calculator
- Enter average purchase value ($), purchases per year, and average customer lifespan (years).
- Set gross margin (%) and customer acquisition cost (CAC).
- Adjust the discount rate (%) to calculate present value of future cash flows.
- Review CLV (Discounted), Net CLV (after CAC), and CLV:CAC Ratio.
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