Customer Lifetime Value (CLV) Calculator
Calculate customer lifetime value including discounted cash flow, CLV:CAC ratio, and annual profit per customer.
Inputs
$
years
%
$
%
Results
CLV (Discounted)
$1,364.68
Net CLV (after CAC)$1,264.68
Lifetime Revenue$3,000
Annual Revenue/Customer$600
CLV:CAC Ratio13.65x
CLV (Discounted)
$1,364.68
How to Use This Calculator
- Start by filling in the input fields below. Results update instantly as you type, so you can experiment with different values to see how they affect the outcome.
- Avg Purchase Value — Average dollar amount a customer spends per transaction Accepts values from $1 to $100,000 (default: $50).
- Purchases per Year — How many times per year an average customer makes a purchase Accepts values from 1 to 365 (default: 12).
- Customer Lifespan — Average number of years a customer remains active with your business Accepts values from 1 years to 20 years (default: 5 years).
- Gross Margin — Percentage of revenue remaining after cost of goods sold Accepts values from 1 % to 100 % (default: 60 %).
- Acquisition Cost (CAC) — Total cost to acquire one new customer including marketing and sales Accepts values from $0 to $10,000 (default: $100).
- Discount Rate — Annual rate used to calculate the present value of future cash flows Accepts values from 0 % to 30 % (default: 10 %).
- Once all inputs are set, review your results in the Results panel. Here's what each output means:
- CLV (Discounted) — shown as a dollar amount. This is the primary result of this calculator.
- Net CLV (after CAC) — shown as a dollar amount.
- Lifetime Revenue — shown as a dollar amount.
- Annual Revenue/Customer — shown as a dollar amount.
- CLV:CAC Ratio — shown as a numeric value.
- View the Annual Breakdown below for a visual breakdown of how the numbers relate to each other.
- Explore the related calculators below if you need deeper analysis or want to approach this topic from a different angle.
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