TikTok Analytics Calculator
Analyze TikTok video performance with engagement rate, completion rate, viral score, and follower gain estimates.
Inputs
Results
Engagement Rate
11.4%
Viral Score (0-100)
80
Completion Rate40%
Share Rate1%
Est. Follower Gain1,140
How to Use This Calculator
- Enter your total video views and the number of videos analyzed.
- Input total likes, comments, shares, and profile visits from those videos.
- Set your follower count at the time of analysis.
- Review the TikTok Engagement Rate and Virality Score.
- Check the Watch Time Completion Rate estimate to determine if hooks need improvement.
How the result changes with Video Views
| Video Views | Engagement Rate | Viral Score (0-100) |
|---|---|---|
| 100,000,001 | 0.01% | 16 |
| 350,000,001 | 0% | 16 |
| 650,000,000 | 0% | 16 |
| 900,000,000 | 0% | 16 |
What each input means
- Video Views
- Total number of views on the video
- Likes
- Total number of likes (hearts) on the video
- Comments
- Total number of comments on the video
- Shares
- Total number of shares (forwarded to friends or other platforms)
- Avg Watch Time (seconds)
- Average time viewers watched the video
- Video Duration (seconds)
- Total length of the video in seconds
How this is calculated
Worked example, using the default values
- Identify Input Parameters4 parametersVideo Views = 50000, Likes = 5000, Comments = 200, Shares = 500 = 6 input(s) provided
- Calculate Engagement RateEngagement Rate11.4 = 11.4%
- Calculate Viral ScoreViral Score80 = 80
- Calculate Completion RateCompletion Rate = min(10040 = 40%
- Calculate Share RateShare Rate1 = 1%
Engine last updated .
Related Calculators
The questions that sit next to this one — chosen by subject, including calculators filed under a different category.
Social Media & Marketing
Instagram Engagement Rate Calculator
Calculate your Instagram engagement rate from likes, comments, shares, and saves. Compare against industry benchmarks.
Social Media & MarketingFollower Growth Projection Calculator
Project social media follower growth over 3, 6, and 12 months based on current growth rate and content frequency.
Social Media & MarketingViral Coefficient (K-Factor) Calculator
Calculate the viral K-factor for your product or campaign. Determine if your growth is truly viral (K > 1).
More in Business & Entrepreneurship.