Instagram Engagement Rate Calculator
Calculate your Instagram engagement rate from likes, comments, shares, and saves. Compare against industry benchmarks.
Inputs
Results
Engagement Rate
5.85%
vs. Benchmark
293%
How to Use This Calculator
- Enter your total follower count.
- Input your average likes, comments, shares, and saves per post.
- Review the Engagement Rate percentage, calculated from your average interactions relative to your follower count.
- Check Interactions Per Post and the Likes-to-Comments Ratio to see how your audience engages.
- Compare your rate against the benchmark for your follower tier, and review the Estimated Reach.
How the result changes with Follower Count
| Follower Count | Engagement Rate | vs. Benchmark |
|---|---|---|
| 10,000,001 | 0.01% | 1% |
| 35,000,001 | 0% | 0% |
| 65,000,000 | 0% | 0% |
| 90,000,000 | 0% | 0% |
What each input means
- Follower Count
- Total number of Instagram followers
- Average Likes Per Post
- Average number of likes on recent posts
- Average Comments Per Post
- Average number of comments on recent posts
- Average Shares Per Post
- Average number of shares/sends per post
- Average Saves Per Post
- Average number of saves/bookmarks per post
How this is calculated
Worked example, using the default values
- Identify Input Parameters4 parametersFollower Count = 10000, Average Likes Per Post = 500, Average Comments Per Post = 25, Average Shares Per Post = 10 = 5 input(s) provided
- Calculate Engagement RateEngagement Rate5.85 = 5.85%
- Calculate vs. Benchmarkvs. Benchmark293 = 293
- Calculate Interactions Per PostInteractions Per Post585 = 585
- Calculate Likes-to-Comments RatioLikes-to-Comments Ratio20 = 20
Engine last updated .
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