Game Monetization Calculator
Calculate ARPU, conversion rates, and LTV for free-to-play games.
Inputs
%
$
%
Results
Monthly Revenue
$45,000.00
≈ 4 years of state college
Annual Revenue$540,000.00
ARPU$0.45
Player LTV$0.59
Paying Users3,000
Arppu15
How to Use This Calculator
- Enter Monthly Active Users and the Payer Conversion Rate percentage.
- Enter Average Spend Per Paying Player per month.
- Enter Day-30 Retention percentage to estimate player lifetime value.
- Review Monthly Revenue, ARPU (average revenue per user), and Player LTV.
- Use Annual Revenue and Paying Users count to plan live service content and marketing budgets.
How the result changes with Monthly Active Users
| Monthly Active Users | Monthly Revenue |
|---|---|
| 10,000,090 | $4,500,045.00 |
| 35,000,065 | $15,750,030.00 |
| 65,000,035 | $29,250,015.00 |
| 90,000,010 | $40,500,000.00 |
What each input means
- Monthly Active Users
- Number of unique active players per month.
- Payer Conversion Rate
- Percentage of players who make a purchase.
- Avg Spend / Payer
- Average monthly spend per paying player.
- Day-30 Retention
- Percentage of players still active after 30 days.
How this is calculated
Worked example, using the default values
- Identify Input Parameters4 parametersMonthly Active Users = 100000, Payer Conversion Rate = 3, Avg Spend / Payer = 15, Day-30 Retention = 20 = 4 input(s) provided
- Calculate Monthly RevenueMonthly Revenue45000 = $45,000
- Calculate Annual RevenueAnnual Revenue540000 = $540,000
- Calculate ARPUARPU0.45 = $0.45
Engine last updated . Checked against 1 independently-derived test — how we verify calculators.
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