Museum Attendance Forecaster Calculator
Visitor projection from exhibition and marketing.
Inputs
Results
Projected annual attendance
92,050
How to Use This Calculator
- Enter Baseline monthly visitors, General admission price ($), and Special exhibitions per year.
- Set Exhibition attendance lift, Monthly marketing budget ($), and Free admission days / month.
- Adjust School group visitors / month, Active memberships as needed.
- Review the Projected annual attendance result.
- Use Projected monthly attendance and Annual admission revenue ($) to inform your decision.
How the result changes with Baseline monthly visitors
| Baseline monthly visitors | Projected annual attendance |
|---|---|
| 100,000 | 1,711,800 |
| 350,000 | 5,974,300 |
| 650,000 | 11,089,300 |
| 900,000 | 15,351,800 |
What each input means
- Baseline monthly visitors
- Average monthly visitor count without special exhibitions or campaigns.
- General admission price ($)
- Standard adult admission price.
- Special exhibitions per year
- Number of temporary/traveling exhibitions planned annually.
- Exhibition attendance lift
- Expected attendance increase during a special exhibition (blockbusters can see 50%+).
- Monthly marketing budget ($)
- Monthly spend on advertising, PR, and community outreach.
- Free admission days / month
- Number of free/pay-what-you-wish days per month.
- School group visitors / month
- Expected monthly school field trip visitors.
- Active memberships
- Current active museum memberships (individual + family).
- Member visits per year
- Average number of annual visits per member household.
What each result means
- Projected annual attendance
- Total estimated visitor count for the year.
- Projected monthly attendance
- Average monthly visitor projection.
- Annual admission revenue
- Projected admission fee revenue for the year.
- Monthly admission revenue
- Average monthly admission revenue.
- Exhibition boost (monthly avg)
- Additional monthly visitors attributable to special exhibitions.
- Member visits per month
- Monthly visits from museum members.
- Revenue per visitor
- Average admission revenue per visitor (including free admissions).
How this is calculated
Worked example, using the default values
- Identify Input Parameters4 parametersBaseline monthly visitors = 5000, General admission price ($) = 15, Special exhibitions per year = 3, Exhibition attendance lift = 25 = 9 input(s) provided
- Calculate Projected annual attendanceProjected annual attendance = projectedMonthly * 1292050 = 92050
- Calculate Projected monthly attendanceProjected monthly attendance = monthlyBaseline + exhibitionBoost + marketingBoost + freeDayExtraVisitors + s...7671 = 7671
- Calculate Annual admission revenueAnnual admission revenue = monthlyAdmissionRevenue * 121125750 = $1,125,750
Engine last updated .
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