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Calcimator

Newsletter ROI Calculator

Calculate subscriber value from engagement and conversion metrics.

Inputs

%
%
%
$

Results

Revenue per Send

$52.80

≈ 11 cups of coffee

Revenue per Subscriber$0.01
Annual Revenue (weekly)$2,745.60
Subscriber LTV (18 mo)$0.78
Conversions per Send2.64
Revenue Per Email$0.01
How to Use This Calculator
  1. Enter Subscriber Count, Open Rate, and Click Rate (of opens).
  2. Set Conversion Rate (of clicks) and Avg Order Value.
  3. Review the Revenue per Send ($) result.
  4. Use Revenue per Subscriber ($) and Annual Revenue (weekly) ($) to inform your decision.

How the result changes with Avg Order Value

Avg Order ValueRevenue per Send
101$266.64
351$926.64
650$1,716.00
900$2,376.00

What each input means

Subscriber Count
Total email list subscribers.
Open Rate
Percentage of subscribers who open the email.
Click Rate (of opens)
Percentage of openers who click a link.
Conversion Rate (of clicks)
Percentage of clickers who purchase/convert.
Avg Order Value
Average revenue per conversion.

How this is calculated

Worked example, using the default values

  1. Identify Input Parameters
    4 parameters
    Subscriber Count = 5000, Open Rate = 35, Click Rate (of opens) = 5, Conversion Rate (of clicks) = 3 = 5 input(s) provided
  2. Calculate Revenue per Send
    Revenue per Send
    52.8 = $52.8
  3. Calculate Revenue per Subscriber
    Revenue per Subscriber
    0.01 = $0.01
  4. Calculate Annual Revenue
    Annual Revenue
    2745.6 = $2,745.6

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