Email Marketing ROI Calculator
Calculate revenue per email and overall email marketing ROI.
Inputs
%
%
%
$
$
Results
Email Marketing ROI
362%
Monthly Revenue$924.00
Revenue Per Email Sent$0.01
Monthly Conversions12.3
Cost Per Conversion$16.23
Annual Subscriber Value$1.11
Clicks Per Campaign77
How to Use This Calculator
- Enter your monthly email platform cost and campaign production cost.
- Input the number of emails sent, open rate (%), and click rate (%).
- Set the conversion rate (%) and average revenue per conversion.
- Review the campaign ROI, revenue per email sent, and cost per conversion.
- A/B test subject lines to improve open rate — a 1% open rate gain directly increases ROI.
How the result changes with Monthly Email Cost
| Monthly Email Cost | Email Marketing ROI |
|---|---|
| $10,001.00 | -90.8% |
| $35,001.00 | -97.4% |
| $65,000.00 | -98.6% |
| $90,000.00 | -99% |
What each input means
- Email List Size
- Total email subscribers.
- Open Rate
- Average email open rate.
- Click-Through Rate
- Click rate (of opened emails).
- Conversion Rate
- Click-to-purchase conversion rate.
- Avg Order Value
- Average revenue per email conversion.
- Campaigns / Month
- Number of email campaigns sent per month.
- Monthly Email Cost
- Monthly email platform and content cost.
How this is calculated
Worked example, using the default values
- Identify Input Parameters4 parametersEmail List Size = 10000, Open Rate = 22, Click-Through Rate = 3.5, Conversion Rate = 2 = 7 input(s) provided
- Calculate Email Marketing ROIEmail Marketing ROI362 = 362
- Calculate Monthly RevenueMonthly Revenue924 = $924
- Calculate Revenue Per Email SentRevenue Per Email Sent0.012 = $0.012
Engine last updated .
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