Content Marketing Calculator

Calculate cost per lead and ROI from content marketing.

Content Pieces / Month

Cost Per Piece

Avg Monthly Traffic / Piece

Visitor-to-Lead Rate

Avg Lead Value

Content Lifespan

months

Tab to move between fields

Cost Per Lead

$24.00

Monthly Leads100

Monthly Lead Value$5,000.00

Monthly ROI108.3%

Monthly Content Cost$2,400.00

Lifetime Value (per month's content)$120,000.00

Lifetime Cost Per Lead$1.00

How to Use This Calculator

Enter your monthly content production costs: writer, editor, designer, and tools.
Input organic traffic gained from content and average revenue per visitor.
Set the content lifespan in months (evergreen content compounds over time).
Review the content marketing ROI, cost per visitor, and lifetime content value.
Invest more in high-performing content types identified by the per-piece ROI breakdown.

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