Lead Scoring Calculator

Calculate a lead quality score from demographic, firmographic, and behavioral signals.

Demographic Score

Firmographic Score

Behavioral Score

Engagement Score

Days Since Last Interaction

days

Total Leads at This Score

Tab to move between fields

Lead Score (0-100)

Grade (1=A/Hot, 2=B/Warm, 3=C/Cool, 4=D/Cold)2

Conversion Probability87.2%

Expected Conversions87.2

Raw Score81.4

Recency Bonus9.4

How to Use This Calculator

Define your lead scoring criteria: demographic fit, behavioral engagement, and BANT attributes.
Assign point values to each attribute (e.g., title match = 20 pts, email open = 5 pts).
Enter the score for a specific lead across all criteria.
Review the total lead score and the qualification threshold for sales handoff.
Calibrate thresholds by comparing historical scores of leads that converted vs. those that did not.

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