Marketing Attribution Calculator
Calculate multi-touch attribution across marketing channels.
Inputs
$
Results
Organic Attribution %
40%
Paid Attribution %24%
Social Attribution %16%
Email Attribution %12%
Direct Attribution %8%
Organic Attributed Revenue$20,000.00
Paid Attributed Revenue$12,000.00
Revenue Per Conversion$250.00
Social Revenue$8,000.00
Email Revenue$6,000.00
How to Use This Calculator
- Enter the conversion count and revenue attributed to each marketing channel.
- Select the attribution model: last-touch, first-touch, linear, time-decay, or data-driven.
- Input total marketing spend per channel.
- Review the attributed revenue, ROAS, and channel contribution under the selected model.
- Compare models side by side to understand how attribution choice affects budget allocation decisions.
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