Patient Recall Effectiveness Calculator
Measure recall rate impact on revenue and calculate patient reactivation campaign ROI.
Medical Disclaimer
This calculator is for informational and educational purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment. Always consult a qualified healthcare provider before making decisions about your health. Never disregard professional medical advice or delay seeking it because of results from this tool.
Inputs
Results
Annual Revenue Gain
$121,500.00
≈ 8 used cars
How to Use This Calculator
- Enter the Active Patient Count and Recall Interval (months) for your practice.
- Input your Current Recall Rate (%) and set a Target Recall Rate to model improvement.
- Enter Average Recall Visit Value and Average Annual Patient Value.
- Input Reactivation Cost per Patient to calculate net benefit.
- Review Annual Revenue Gain, Lost Patients per Year, and Lost Lifetime Value to prioritize recall efforts.
How the result changes with Target Recall Rate
| Target Recall Rate | Annual Revenue Gain |
|---|---|
| 10 | -$526,500.00 |
| 35 | -$324,000.00 |
| 65 | -$81,000.00 |
| 90 | $121,500.00 |
What each input means
- Active Patient Count
- Number of patients seen within the last 18-24 months.
- Recall Interval (Months)
- Standard recall interval (typically 6 months for prophylaxis).
- Current Recall Rate
- Percentage of patients who return for scheduled recall visits. Industry average is 70-80%.
- Target Recall Rate
- Your goal recall rate. Top practices achieve 85-95%.
- Avg Recall Visit Value ($)
- Average revenue per recall visit (prophy, exam, x-rays).
- Avg Annual Patient Value ($)
- Average total annual revenue per active patient (all services).
- Reactivation Cost / Patient ($)
- Cost to reach out to a lapsed patient (mailers, calls, texts).
What each result means
- Annual Revenue Gain
- Additional annual recall revenue from improving to target rate.
- Lost Patients / Year
- Patients who fail to return for recall each year.
- Lost Lifetime Value
- Estimated total lifetime revenue lost from non-returning patients.
- Current Annual Recall Visits
- Total recall visits at current recall rate.
- Target Annual Recall Visits
- Total recall visits at target recall rate.
- Current Recall Revenue
- Annual revenue from recall visits at current rate.
- Estimated Reactivated Patients
- Patients likely to return from reactivation campaign (20% success rate).
- Reactivation Campaign Cost
- Total cost to contact all lapsed patients.
- Reactivation Revenue
- Annual revenue from successfully reactivated patients.
- Reactivation ROI
- Return on investment for patient reactivation campaign.
How this is calculated
Worked example, using the default values
- Identify Input Parameters4 parametersActive Patient Count = 1800, Recall Interval (Months) = 6, Current Recall Rate = 75, Target Recall Rate = 90 = 7 input(s) provided
- Calculate Annual Revenue GainAnnual Revenue Gain = targetRecallRevenue - currentRecallRevenue121500 = $121,500
- Calculate Lost Patients / YearLost Patients / Year = activePatients * (1 - currentRecallRate / 100)450 = 450
- Calculate Lost Lifetime ValueLost Lifetime Value = lostPatientsPerYear * avgAnnualPatientValue * avgPatientLifespan2880000 = $2,880,000
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