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Calcimator

Practice Growth Calculator

Determine how many new patients you need per month to hit your revenue growth target, accounting for attrition and acquisition costs.

Inputs

%
%

Results

New Patients / Month Needed

29

Revenue Growth Target$135,000.00
Target Annual Collections$1,035,000.00
Growth Patients Needed / Year113
Replacement Patients / Year225
Total New Patients / Year338
Annual Patient Loss225
Monthly Marketing Budget$2,354.00
Annual Marketing Budget$84,500.00
Marketing ROI378%
Net Patient Growth15
Revenue From Current New Patients$288,000.00
Revenue Per Additional Monthly Patient$14,400.00
How to Use This Calculator
  1. Enter Current Annual Collections and your Target Growth Rate (%).
  2. Input New Patient First Year Value and Current New Patients per Month.
  3. Set the Annual Attrition Rate (%) to account for patient loss.
  4. Enter Patient Acquisition Cost to calculate marketing ROI.
  5. Review New Patients per Month Needed, Revenue Growth Target, and Growth Patients Needed per Year.

How the result changes with Annual Attrition Rate

Annual Attrition RateNew Patients / Month Needed
516
1832
3351
4566

What each input means

Current Annual Collections ($)
Current annual practice collections.
Target Growth Rate
Desired annual revenue growth percentage.
New Patient 1st Year Value ($)
Average revenue a new patient generates in their first year (exam, cleaning, treatment).
Current New Patients / Month
How many new patients you currently attract per month.
Annual Attrition Rate
Percentage of active patients lost per year (move, switch, lapse). Typical: 10-20%.
Active Patient Count
Number of patients seen within the last 18-24 months.
Patient Acquisition Cost ($)
Average marketing cost to acquire one new patient. Typical: $150-$350.

What each result means

New Patients / Month Needed
Total new patients per month to hit growth target (includes replacement for attrition).
Revenue Growth Target
Dollar amount of revenue growth needed.
Target Annual Collections
Target total annual collections.
Growth Patients Needed / Year
Additional new patients needed beyond replacement for growth.
Replacement Patients / Year
New patients needed just to replace annual attrition.
Total New Patients / Year
Total new patients needed annually (replacement + growth).
Annual Patient Loss
Patients lost annually due to attrition.
Monthly Marketing Budget
Monthly marketing spend needed for growth patients.
Annual Marketing Budget
Total annual marketing budget for all new patient acquisition.
Marketing ROI
Return on marketing investment for growth patients.

How this is calculated

Worked example, using the default values

  1. Identify Input Parameters
    4 parameters
    Current Annual Collections ($) = 900000, Target Growth Rate = 15, New Patient 1st Year Value ($) = 1200, Current New Patients / Month = 20 = 7 input(s) provided
  2. Calculate New Patients / Month Needed
    New Patients / Month Needed = ceil(totalNewPatientsNeeded / 12)
    29 = 29
  3. Calculate Revenue Growth Target
    Revenue Growth Target = currentAnnualCollections * (targetGrowthPct / 100)
    135000 = $135,000
  4. Calculate Target Annual Collections
    Target Annual Collections = currentAnnualCollections + revenueGrowthTarget
    1035000 = $1,035,000

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