Practice Growth Calculator
Determine how many new patients you need per month to hit your revenue growth target, accounting for attrition and acquisition costs.
Medical Disclaimer
This calculator is for informational and educational purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment. Always consult a qualified healthcare provider before making decisions about your health. Never disregard professional medical advice or delay seeking it because of results from this tool.
Inputs
Results
New Patients / Month Needed
29
How to Use This Calculator
- Enter Current Annual Collections and your Target Growth Rate (%).
- Input New Patient First Year Value and Current New Patients per Month.
- Set the Annual Attrition Rate (%) to account for patient loss.
- Enter Patient Acquisition Cost to calculate marketing ROI.
- Review New Patients per Month Needed, Revenue Growth Target, and Growth Patients Needed per Year.
How the result changes with Annual Attrition Rate
| Annual Attrition Rate | New Patients / Month Needed |
|---|---|
| 5 | 16 |
| 18 | 32 |
| 33 | 51 |
| 45 | 66 |
What each input means
- Current Annual Collections ($)
- Current annual practice collections.
- Target Growth Rate
- Desired annual revenue growth percentage.
- New Patient 1st Year Value ($)
- Average revenue a new patient generates in their first year (exam, cleaning, treatment).
- Current New Patients / Month
- How many new patients you currently attract per month.
- Annual Attrition Rate
- Percentage of active patients lost per year (move, switch, lapse). Typical: 10-20%.
- Active Patient Count
- Number of patients seen within the last 18-24 months.
- Patient Acquisition Cost ($)
- Average marketing cost to acquire one new patient. Typical: $150-$350.
What each result means
- New Patients / Month Needed
- Total new patients per month to hit growth target (includes replacement for attrition).
- Revenue Growth Target
- Dollar amount of revenue growth needed.
- Target Annual Collections
- Target total annual collections.
- Growth Patients Needed / Year
- Additional new patients needed beyond replacement for growth.
- Replacement Patients / Year
- New patients needed just to replace annual attrition.
- Total New Patients / Year
- Total new patients needed annually (replacement + growth).
- Annual Patient Loss
- Patients lost annually due to attrition.
- Monthly Marketing Budget
- Monthly marketing spend needed for growth patients.
- Annual Marketing Budget
- Total annual marketing budget for all new patient acquisition.
- Marketing ROI
- Return on marketing investment for growth patients.
How this is calculated
Worked example, using the default values
- Identify Input Parameters4 parametersCurrent Annual Collections ($) = 900000, Target Growth Rate = 15, New Patient 1st Year Value ($) = 1200, Current New Patients / Month = 20 = 7 input(s) provided
- Calculate New Patients / Month NeededNew Patients / Month Needed = ceil(totalNewPatientsNeeded / 12)29 = 29
- Calculate Revenue Growth TargetRevenue Growth Target = currentAnnualCollections * (targetGrowthPct / 100)135000 = $135,000
- Calculate Target Annual CollectionsTarget Annual Collections = currentAnnualCollections + revenueGrowthTarget1035000 = $1,035,000
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