Menu Engineering Calculator
Categorize menu items as Stars, Plow Horses, Puzzles, or Dogs.
Inputs
$
$
$
Results
Category (1=Star, 2=Plow Horse, 3=Puzzle, 4=Dog)
1
Contribution Margin$12.5
Food Cost %30.6%
Menu Mix %5%
Total Contribution$1,875
Total Revenue$2,700
Expected Mix4
How to Use This Calculator
- Enter the menu price ($) and food cost ($) for the item being analyzed.
- Set the quantity sold during the analysis period, total menu items, and total covers.
- Review the menu engineering category: Star (high profit, high popularity), Plow Horse, Puzzle, or Dog.
- Check contribution margin, food cost %, and menu mix percentage.
- Use category to decide: promote Stars, reprice Plow Horses, reposition Puzzles, consider removing Dogs.
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