Beverage Cost Calculator
Calculate pour cost percentage and markup for drinks.
Inputs
$
oz
oz
$
Results
Pour Cost %
14.8%
Cost Per Pour$1.48
Profit Per Drink$8.52
Markup577.3%
Pours Per Bottle16.9
Ideal Price (18% pour cost)$8.20
Ideal Price (22% pour cost)$6.71
Monthly Profit$4,261.81
How to Use This Calculator
- Enter bottle cost ($) and bottle size (oz) to establish your cost per ounce.
- Set pour size (oz) and selling price ($) per drink.
- Enter monthly sales volume to calculate total revenue and profit.
- Review pour cost percentage (target <20% for spirits, <25% for wine), profit per drink, and markup.
- Adjust pour size or selling price to hit your target pour cost percentage.
How the result changes with Bottle Size
| Bottle Size | Pour Cost % |
|---|---|
| 101 | 3.7% |
| 351 | 1.1% |
| 650 | 0.6% |
| 900 | 0.4% |
What each input means
- Bottle Cost
- Wholesale cost per bottle.
- Bottle Size
- Bottle size in ounces (standard 750ml = 25.4oz).
- Pour Size
- Standard pour size in ounces.
- Selling Price
- Menu price for the drink.
- Monthly Sales Volume
- Average number of this drink sold per month.
How this is calculated
Worked example, using the default values
- Identify Input Parameters4 parametersBottle Cost = 25, Bottle Size = 25.4, Pour Size = 1.5, Selling Price = 10 = 5 input(s) provided
- Calculate Pour Cost %Pour Cost %14.8 = 14.8
- Calculate Cost Per PourCost Per Pour1.48 = $1.48
- Calculate Profit Per DrinkProfit Per Drink8.52 = $8.52
Engine last updated . Checked against 2 independently-derived tests — how we verify calculators.
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